Information about ShopDonation as a publisher

Via ShopDonation, consumers can make a donation to a social cause of their choice.

Through that approach, ShopDonation has built a loyal, socially engaged support base, which in turn has built trust in the online shops that help make a difference.
 

Appreciation for affiliated webshops

It has already happened a number of times that the users of ShopDonation sent e-mails to the webshop in question to thank them for their engagement in creating a donation. At a time when public opinion is demanding more and more social involvement from companies, an affiliate partnership with ShopDonation is not only an effective way to demonstrate a strong social commitment, but adds a competitive advantage that is quite unique.

The causes affiliated with ShopDonation vary from local and countrywide social projects, to parents who raise money for their children with a rare conditions and organisations that make a structural difference to the vicious cycle of poverty in other countries. Moreover we work with voluntary organizations that make a structural difference in our society or against poverty in other countries. In addition, we work with charities, educational programs – e.g. to promote women's emancipation in areas where this is not yet obvious – as well as (sports) associations, clubs and citizens' initiatives.

ShopDonations model mainly promotes projects that want to empower and support society to make a structural difference instead of creating dependency
 

Category of Loyalty, Cashback, or something else?

ShopDonation has been categorised in many different ways over the years. Some affiliate systems classified us as loyalty, where-as  others as sponsor and occasionally we still receive the label of cashback. At the same time, we have been promoting a number of large programs for years, with approval, that specifically don't accept cashback in their terms and conditions.

A new category of 'cashforward'  has even been issued for us, because we do not give back part of the commission to the buyer, as with a cashback program, and therefore the buyer does not have the impression that they receive a discount at a webshop via ShopDonation.

We can vouch for this last point, as we feel it important to emphasize that the buyer is never under the impression that they will get money in return or make purchases at a discount via ShopDonation. The buyer exclusively comes to ShopDonation because we promise to pass on a donation after they make a purchase.
 

Changing classification due to different interpretations

Which segment we belong in is up to you; the affiliate marketeer. It is also confusing for us at times, we trust that if our website is manually approved by you, ShopDonation can then promote your website and generate sales. Occasionally it happened to us that a new affiliate marketeer was replaced and ShopDonation received a new classification in the affiliate system, sometimes into the status ‘accepted’, sometimes into the status ‘rejected’.

Of course we will simply (have to) accept every categorisation we receive but, we absolutely want to prevent the sales generated while we were still on status ‘accepted’ to be rejected retroactively. For us, this may mean that we have to reject all donations generated towards indignant customers, with all the consequences that entails. This has previously ended in a tedious legal battle, after which the commissions/donations were still awarded. We want to prevent this at all times, so we trust that a change of classification at the moment of decision is implemented from that moment of decision onwards - not retroactively.

If you would like to discuss something, please email info@shopdonation.se. 
We will be sure to respond in a timely manner and are always open to discussions or new ideas from your side.
 

Cooperation

At ShopDonation, we want to keep the promise to customers that they can use our system to generate donations for social projects. We want to achieve this together with you and support each other to generate positive promotion for your brand and products, so that value is generated for all parties and a long-term cooperation can develop.

In our logo (depicted below) you can see 3 symbols that are working together. These represent the buyer who can now donate 'for free', the connected cause that can now receive an extra source of structural donations and the webshop/store that can generate extra sales because they choose to be socially involved through ShopDonation.